What is the purpose of AirForce regulation DAFI34-108?
The purpose of AirForce regulation DAFI34-108 is to establish policy and procedures for commercial sponsorship and sale of advertising within the Air Force.

What is considered a commercial sponsorship?
A commercial sponsorship is a mutually beneficial partnership between the Air Force and a non-Federal entity, where the entity provides financial, material, or other support in exchange for public recognition or benefits associated with Air Force activities.

Who is responsible for managing commercial sponsorship and advertising within the Air Force?
The Deputy Chief of Staff for Installations, Logistics, and Force Protection is responsible for managing commercial sponsorship and advertising within the Air Force.

Are there any restrictions on the types of commercial sponsorship that the Air Force can engage in?
Yes, the Air Force may not engage in commercial sponsorship activities that are disallowed by law or regulation, or that may compromise the integrity or impartiality of Air Force operations.

Can individuals or unit members accept personal financial gain through commercial sponsorship or advertising?
No, individuals or unit members may not accept personal financial gain through commercial sponsorship or advertising. Any financial benefit obtained should be used for the benefit of the unit or Air Force activities.

What is required for a commercial sponsorship to be approved?
All commercial sponsorships must be reviewed and approved by the Wing Commander or equivalent level installation authority, in coordination with the Air Force Services Activity (AFSVA).

Are there any reporting requirements for commercial sponsorships?
Yes, each installation that engages in commercial sponsorship must maintain records of all sponsorship agreements and provide an annual report to AFSVA on the use and benefits received from commercial sponsorship funds.

Can commercial sponsors have control over the content or message of Air Force activities?
No, commercial sponsors cannot have control over the content or message of Air Force activities. The Air Force maintains editorial control and must ensure adherence to its policies, procedures, and values.

Can commercial sponsorship be used to influence Air Force procurement or contracting decisions?
No, commercial sponsorship cannot be used to influence Air Force procurement or contracting decisions. Air Force procurement and contracting decisions must be made based on fair and open competition.